Chanel releases new ‘Rouge Chanel’
Parisian luxury house Chanel has unveiled a new film starring Franco-Swedish beauty Sigrid Agren for the Hollywood-inspired Avant-Première beauty collection.
The thirty-second video, titled “Le Rouge Chanel: Beyond Color,” sees the face of the brand’s new Collection Avant-Première de Chanel, Sigrid Agren, showing off her bright red lips on a luxurious poolside location. Inspired by classic French cinema, the collection features eight Rouge Coco Shine Hydrating Sheer Lipshines, six Rouge Coco Hydrating Crème Lip Colours, and four Le Vernis nail varnishes.
The 21-year-old model, who was picked by Chanel as the face of the beauty collection, was born to a French mother and a Swedish father on the tropical island of Martinique. Previously the face of Chanel’s Chance fragrance, she has also starred in major campaigns for Prada, Nicole Farhi and Stella McCartney.
The Collection Avant-Première hit stores on April 5.