Rumer Willis as spokesmodel of Badgley Mischka collection

Fashion house Badgley Mischka has selected Rumer Willis, the eldest offspring of Demi Moore and Bruce Willis, as its latest spokesmodel for high-end Badgley Mischka collection.

The parent company, Iconix Brand Group, has uncovered that Rumer Willis is going to appear in the spring advertising campaigns for high-end Badgley Mischka collection, the Mark & James label, swimming outfits, handbags and footwear as well.

Rumer Willis has gained popularity for her bold and original style. Fashion designers Mark Badgley as well as James Mischka characterize her as charismatic, young and amusing.

Earlier such celebrities as Mary-Kate, Ashley Olsen, Sharon Stone and Eva Longoria had already campaigned for this star-heavy brand, fashion house Badgley Mischka.