Reebok International Ltd and Cambridge, MA-based MC10 Inc have announced an R&D partnership to create a new class of intelligent sports equipment and apparel, mixing market leading sport design with innovative electronics.
The partnership will use MC10’s revolutionary conformal electronics platform and Reebok’s preeminent design potential to make new products to the athletics market. When combined with Reebok’s heritage of modernization for the athlete, MC10’s proprietary approach to making high performance electronics “skin like” and invisible to the wearer will enable entirely new classes of intelligent sports equipment and apparel.
Reebok has a well-built history of novelty with iconic products in the sporting goods industry like The Pump, and more currently EasyTone, and ZigTech, which deliver game changing technologies to customers.
“We are excited to begin a new phase of sport innovation at Reebok. The marriage of our expertise in performance athletics and MC10’s leading edge electronics capability will help shape a broad range of exciting product possibilities,” said Paul Litchfield, Vice President of Reebok Advanced Concepts.
MC10’s conformal electronics platform makes high performance chips and sensors thin and bendable, transforming once rigid methods into truly wearable products. This capability admits the faultless integration of electronics into athletic goods, catalyzing new levels of intelligent sports equipment and apparel.
“We are delighted to bring the distinctive benefits of our technology platform to the world of athletics with Reebok,” assumed Ben Schlatka, Vice President of Business Development and Co-Founder of MC10.