The forth Fashion Week staged in Paris on Tuesday under an atmosphere of economic distrust together with insecurity about the ingenious direction of some of the world’s top biggest fashion houses counting Celine, Dior, Louis Vuitton and Yves Saint Laurent.
After New York, London and Milan, Paris closes the season of fashion shows for following spring and summer season with nine days of presentations at which designers will struggle for customers and mass media attention in the midst of fears about a probable economic recession.
In an early notice of economic depression, Barbara Bui, one of few listed fashion labels in France, stated earlier this season trading had become more changeable as it was concerned rising European taxes could affect purchaser spending.
The next three months to Christmas is the make-or-break season for fashion houses when they vend the majority goods at full price.
In France, industry and purchaser self-assurance plunged in September as investors questioned the strength of the banking system, future growth prospects and whether the current euro zone debt crisis could be solved.
Making the business’ future even more of a guessing game, many top fashion brands are looking to for a next generation of designers to infuse youth and pleasure.
Christian Dior’s show on Friday will be the discussion of the town as the fashion house is still without a designer six months after the John Galliano dismissal whose career at the French house ended abruptly after making anti-Semitic remarks at a Paris bar.
Dior fashion house‘s first collection without Galliano in July was disparaged by critics as perplexing and too crazy.