London New Bond Street turned all Italian for the appearance of the new Miu Miu flagship store.
Fashion designer Miuccia Prada herself made her track to the high-end fashion street to launch the new store.
Set over two floors, the new Mayfair store takes shoppers on a jewellery box tour featuring the Miu Miu collections. Besides Miuccia herself Lily Cole, Jessica Alba and Sadie Frost attended the launch event followed by a banquet at Lancaster House.
The store will stock Miu Miu resort line SS11, and a selection of special pieces under ‘London New Bond Street Special Edition’ label.