Mulberry has brought stellar start in 2011, revealing trading has been very strong over the six weeks to 15 January 2011, with own store sales up 66 percent compared to the same period last year. Like-for-like sales in the Full Price shops for the six weeks were 70 percent higher than the preceding year, while like-for-like Off Price sales were up 34 percent due to the increased availability of inventory.
Margins for the year to date continue to be strong as a result of improved working gearing from heightened volumes and due to a huger percentage of merchandise being sold at full retail price compared to the previous year.
Wholesale orders for Spring 2011 are currently 104 percent ahead of the previous year with three months of the season remaining.
As a result of this strong performance of Mulberry’s stellar start in 2011, the profit for the year ending 31 March 2011 is expected to surpass market anticipations.