This year Mulberry fashion brand celebrates its 40th Anniversary, and the iconic English brand has recorded a massive 69 percent increase in income. This transforms into a practically not possibly remarkable 358 percent increase in revenue before tax. Obviously they obtained it due to a lot of considered work and spreadsheet organization.
Spring/Summer 2012 pre-collection by Mulberry, launched this week, is inspired by a 70s journey to the beach, with discoloured pants and tan leather and only a mention of brownies and scouts uniforms in less uncomfortable fabrics. There presents a hint of Carry On with donkey ride prints on summer weight sweat shirts and a petite doggy top, and extra-large smiley face print knits.
Intelligent in accessories, Mulberry fashion brand have introduced two new lines – Evelina and Effie. Evelina – a luxury, soft leather introduction to the Mulberry family, has an outstanding luxury sensation with a huge logo sign, whereas Effie combines a lot of classic Mulberry features with a blind embossed leather tree on the front of the leather tote, shoulder bag and hobo.
In the meantime, the year 2012 sees Mulberry introduce a mastermind – and geniusly plain – built-in gel pad to all their shoewear in summer-tastic tones of green grass, pink candy and leopard print. Everybody wants it all. And that is why Mulberry fashion brand is predestined for global supremacy.