Australian label development powerhouse, lime door brands, a boutique brand house and management consultancy boasting a portfolio of global fashion brands, has signed a worldwide deal with global burlesque superstar and fashion idol Dita Von Teese. The contract sees lime door brands and the performer becoming co-holders of an amount of brands, which will be introduced to the UK in 2012. The line will be a lingerie collection intended for worldwide distribution.
Dita Von Teese, world-renowned as a burlesque performer, says, “I love lingerie that fits well and is also beautiful, bringing function together with glamour and sensuality. I am especially excited to be designing lingerie with a vast sizing range so that women of all shapes and sizes can have a beautiful, sensual lingerie wardrobe that suits their body type. Indulging in elegant lingerie isn’t about the seduction of another person, it’s about seducing yourself first and embracing womanhood and femininity.”
According to Hamdorf, it is expected that the product offering will be extended in time, with the introduction of a dress line and other categories. After its introduction into Australia later this year, plans are already afoot for an immediate expansion into international markets – starting with the UK in 2012.
Specialising in innovative web and creative concepts, social media and below-the-line marketing, lime door brands manage brands end-to-end with strategic positioning, design, manufacturing, distribution and channel management.
Michele Hamdorf is the Chief Executive of lime door brands. Bringing together extensive experience in the retail, fashion and telecommunications industries, lime door brands brings new brands to the global market from conception to implementation with a nucleus highlight around public media and digital promotion.