Italian producer of luxury goods Salvatore Ferragamo released its first ever collection of jewelry pieces this week, attracting prosperous customers who consider gold, precious stones and jewels as a safe investment within vague financial situation.
Salvatore Ferragamo, which listed in Milan in June a week after Prada first appeared in Hong Kong, revealed they wished their new jewelry collection would help meet demand from fast-growing Asia.
Chief Executive Michele Norsa says the value of expensive watches and precious stones does not lessen with time, making them a safer long-term venture than clothing and some other designer accessories.
Set up in partnership with Gianni Bulgari – a descendant of the jewelry dynasty of Bulgari in Italy – the jewelry collection is set on sale in October at 18 particular department stores in the United States of America, Europe and Asia.
Ferragamo brand, whose leather footwear and clothing are favored by such movie and music superstars as Angelina Jolie and Lady Gaga, reported huge first-half revenue.