Amsterdam fashion brand Scotch & Soda took home the award for Best Fashion at the Sportswear International Fashion Awards (SIFAs). The 10th edition of the awards ceremony took place at the Berlin Ellington Hotel in the runner up to Bread & Butter. Other winners included Vivienne Westwood for Lee in Best Denim, Adidas Originals vs. Burton in Best Sport/Street and Nike in Best Sneaker.
Selecting Scotch & Soda SIFA explained: “Out of the five nominees (among them Isabel Marant, Markus Lupfer, Therese Rawsthorne and Adam by Adam Lippes) a jury of 18 internationally renowned retailers and buyers voted for Scotch & Soda for its vision, design, brand strength and potential.”
“We are happy that Scotch & Soda is the Best Fashion winner for 2010. They bring together a perfect blend of cool sportswear design and brand image that is commercially extremely successful and therefore fits the needs of today’s retail business”, says Sabine Ku”hnl, Editor-in-Chief of Sportswear International.
Since 1985 Scotch & Soda has extended operations while maintaining their original and peculiar way of doing business. Amsterdam fashion brand Scotch & Soda has developed into a well respected brand with over 6000 shops in a high-end distribution network in 31 countries universally.