New ethical fashion brand Pants to Poverty will debut this month at trade fair Pure Spirit. The brand Pants to Poverty have recruited over 150 students from Central St Martin’s to take over the streets of London on February 9th in their pants to celebrate the launch and support Fairtrade Fortnight from 28th February – 13th March. The students will be wearing their work through Covent Garden to support ethical fashion.
The British fairtrade and organic underwear brand Pants to Poverty was established in 2005 as part of the Make Poverty History Campaign to develop a new business model for fashion. Made from Fairtrade and pesticide free cotton with 3% lycra to give stretch and keep shape, these pants are now sold in 25 countries around the world and are poised to launch into the UK high street.
The walk will open at 11am at Central St Martins and finish in Holborn at 1.30pm. Pure Spirit is taking place from 13-15th February. It will be the first time in over a decade that men’s and women’s trend-led fashion brands will be exhibited under one roof.