H&M fashion brand is collaborating with football star David Beckham for its latest celebrity designer partnership. The Swedish company will introduce the footballer’s bodywear collection for men, which has been in development process for approximately one year.
The Bodywear collection, which according to Vogue is not a one-off combined project but a long-term distribution collaboration, will be released on February 2nd 2012 internationally, right for St. Valentine’s Day.
David Beckham explained that he has been developing his Bodywear collection for men with his team, including his business partner Simon Fuller, over the past year and he is exceedingly positive about what they have designed and produced together. H&M fashion brand turned to be a perfect partner to collaborate with going forward.
The collaboration with H&M is a significant stage in the evolution of David Beckham’s journey from sporting idol to industry mogul and fashion icon.
The Bodywear collection for men by David Beckham and H&M will be available from 1800 H&M department stores in about 40 countries globally.