Hosting its August 2010 edition last weekend, trade show Moda reported a record visitor attendance. The fair dedicated to fashion, footwear, and intimate apparel saw a 22% increase in attendance in comparison to 2009. For the second time, the event hosted a Lingerie & Swimwear, which debuted in February this year, alongside Moda Woman, Menswear, Footwear and Accessories. Over 1,450 brands showcased their new SS11 collections across the five shows. The mood across the halls was one of renewed optimism, with brands reporting record orders.
The second edition of Moda Lingerie & Swimwear saw the show’s line-up of international lingerie and swimwear brands joined by niche and directional names showing in new area The Collections, featuring the likes of Kiss Me Deadly, Playful Promises and Glitter Beach.
Lauren Nuttall of Jackpot, showing at Moda Woman for the first time, commented: “Moda has been a great addition to our selling schedule this season as we saw a lot of customers we wouldn’t normally see either in the showroom or at other shows. Moda bridges the gap between younger stores and more mainstream ones, and complements our distribution strategy perfectly.”
The next edition of Moda takes place at the NEC in Birmingham from 20-22 February 2011.