The pop phenomenon Beyonce and her mother Tina Knowles launched their new fashion collection House of Dereon at London Fashion Week to great applaud.
The Beyonce’s fashion show took place at Selfridges, on the underground car park runway, where the top names of fashion world were at one of the most passionately awaited events of the season. The Beyonce’s fashion collection House of Dereon is now available for acquisition at Selfridges.
A directional and modern trend comprises clothing pieces inspired by Beyonce’s grandmother who worked as a needlewoman in Louisiana and includes a couture interface on the way to cut and fit.
The point behind House of Dereon is uncomplicated; to combine celebrity power and design talent into an international fashion brand with style value, bright idea and desire.