This autumn, Armani Exchange transfers us to a futuristic urban at the side of obscurity with the Autumn 2010 advertising campaign.
The campaign, entitled “20/20 Speed Style”, presents a passionate tone of rugged chic and cool sensuality, where runaway followers evade from the fiery streets above and take shelter in a enigmatic urban underdone, where nothing
exists excepting the seductive fascinate of speed and style.
The autumn advertising campaign will be featured in major magazines such as GQ, ELLE, InStyle and Glamour. There will also be a 3D version of the campaign that will be run on GQ, V Magazine, and Interview, with exclusive A|X 3D glasses for viewing. These advertisings direct readers to a specially designed 3D page on the A|X “Life” section of the brands website, where clients will be able to view an exclusive 2D and 3D music video based around the A|X Autumn 2010 advertising campaign on A|X:TV. This breakthrough A|X3D campaign will also be featured in store windows, on video screens in the top 10 markets in both North America and in intercontinental markets.
The A|X autumn 2010 advertising campaign was shot by photographer Matthew Scrivens and created by an in-house team under the direction of Tom Jarrold (CMO for A|X). The cast features Tamiris Souza Freitas (One Model Management), and Arthur Sales (Major Models).